The advertising campaigns implemented by Swedish furniture brand IKEA usually rank high in creativity, but wait ’till you see the company’s latest “stunt”! IKEA climbing wall is a vertically designed apartment that anyone with proper feet muscles and a soft spot for adventure can discover. This colorful installation near the massive Gothic Clermont-Ferrand Cathedral is meant to promote the retailer’s 30th store opened in France and it was developed in collaboration with local communication agency Ubi Bene. Joyfulness of playing is released through vibrant colors, powerfully contrasting the black lava monument behind.
Just like on a regular climbing panel, adventurers can ascend by using various grips for hand and feet. Only that in this case, these climbing milestones are also chunks of real furniture: lockers, tables, shelving units and even beds. The coolest advantage is that if you feel tired, you can relax in some of the seating units on display. Each climber is helped along the way with safety gear and advice from professional staff. This IKEA installation is one of the most intriguing showrooms we’ve seen- we can’t think of a more inviting way to convince passers-by to test a furniture product.
Let’s get started with some styling inspiration from Urban Outfitters, a brand that offers an interesting array of wall-mounted shelving options. Many of them celebrate the best of geo style. Below we see a trio of shelving solutions, including the Bryn Mountain Display Shelf, pictured at the top right of the photo. Note how each of these shelves holds “like items,“ such as rocks, jewelry and other natural wonders. The styling of this Geo Triangle Shelf proves there’s power in empty space. You may be tempted to fill every square inch of your decorative shelving, but remember that sometimes less is more.
And who says recessed living areas need to be indoors? Your outdoor space can benefit just as much from sunken seating, as evidenced by this elegant, stone-lined patio by Dean Herald-Rolling Stone Landscapes. And for one final dose of sunken living room eye candy, feast your eyes on this over-the-top living area by Chris Barrett Designs. The former estate of Johnny Carson features giant windows overlooking a cliff in Malibu, so it’s no wonder a safe and plush sunken sofa was added to ground the space.